The Story of Ronald McWeevil: How a Town Turned a Pest into a Mascot

You might be shocked to find a statue of a boll weevil dressed as Ronald McDonald in front of a McDonald’s restaurant if you ever visit Enterprise, Alabama. This figure, dubbed “Ronald McWeevil,” is a component of a community art initiative honoring the tenacity and legacy of the town. This blog article will discuss how the boll weevil helped Enterprise become a varied and affluent town, despite being a town that depended heavily on cotton. It will also discuss how the community honors Ronald McWeevil, one of 26 weevil sculptures, in memory of this unexpected hero.

What is a Boll Weevil?

A boll weevil is a kind of beetle that feeds on cotton buds and bolls, breaking them off or producing fibers that are of poor quality. To produce new weevils that may infest other plants, it can also deposit eggs inside the bolls. Native to Mexico and Central America, the boll weevil has long plagued cotton harvests in these regions. It arrived in the United States for the first time in 1892, close to Brownsville, Texas, and moved swiftly across the South until arriving in Alabama in 1915. Because it can withstand harsh winters, droughts, floods, and pesticides, the boll weevil is extremely difficult to remove. It had cost the American cotton industry billions of dollars in damages by the 1920s.

mcdonalds weevil

How Did the Boll Weevil Change Enterprise?

The major source of wealth for Enterprise, a tiny town in Coffee County, Alabama, was cotton. The boll weevil destroyed the cotton crops and put the farmers’ livelihoods in jeopardy when it came. Nevertheless, the farmers chose to try new things and diversify their crops rather than giving up. H.M. Sessions was a seed dealer who supplied peanut seeds to the region and inspired other farmers to sow them. It demonstrated that peanuts were a productive and hardy crop that was unaffected by the boll weevil. In addition to being the first in the Wiregrass area to manufacture peanut oil, Coffee County ranked first in the US for peanut production in 1919. The farmers also planted potatoes, sugar cane, and tobacco in addition to peanuts. As a result, Enterprise developed into a thriving, multifaceted agricultural community, but the boll weevil problem persisted across the southern states.

Why Did Enterprise Erect a Monument to the Boll Weevil?

The residents of Enterprise realized that the boll weevil was a disguised boon in addition to a curse. They were finally compelled to innovate and adapt as a result, which improved their future. The municipality chose to build a monument to the boll weevil in 1919 as a show of respect and thanks. The monument is situated in Enterprise’s downtown and depicts a lady clutching a boll weevil over her head. The words “In profound appreciation of the boll weevil and what it has done as the herald of prosperity, this monument was erected by the citizens of Enterprise, Coffee County, Alabama” are written on a nearby historical marker. The monument honoring an agricultural pest is the first and only one of its kind in the entire globe.

What is the Weevil Way Community Art Project?

Through creative interpretations of the boll weevil, the Weevil Way Community Art Project seeks to further the town’s identity and culture. To fund and paint fiberglass weevil statues with distinct themes and personalities, the Enterprise Chamber of Commerce encouraged local artists and companies to participate in the project in 2018. The figurines are then positioned in different outdoor areas of the town to create a weevil trail that draws both locals and tourists. Because the sculptures are auctioned off annually, with the revenues going to various charities, the initiative also helps issues and charities in the community.

Who is Ronald McWeevil?

The 26th and most recent weevil statue to join the Weevil Way is Ronald McWeevil. On March 31, 2021, it was revealed in front of Enterprise’s McDonald’s. The monument is fashioned like the well-known fast-food chain’s mascot, Ronald McDonald, but it has a boll weevil’s body and head. Its hands contain French fries, a soft drink, and a Happy Meal. Eddie Byrd, the owner of the McDonald’s franchise, financed the monument, saying he wanted to do something quirky and entertaining for the community. In addition, he expressed his hope that the monument would encourage people to delve more deeply into the past of Enterprise and the boll weevil.

How Did the Internet React to Ronald McWeevil?

After a photo of the monument was shared on Reddit, Ronald McWeevil soon gained widespread popularity online. Thousands of people commented and liked the image, many of them laughing, perplexed, or horrified at the sight of the weevil-clown hybrid. A few individuals generated memes and jokes about the monument, likening it to Pennywise from the film “It” or uttering the phrase “I’m not lovin’ it.” Some were interested in the statue’s history and the town’s connection to the boll weevil. A few others complimented the statue’s inventiveness and uniqueness and expressed a desire to visit Enterprise to view it for themselves.


There’s more to Ronald McWeevil than just a funny statue. It’s evidence of the spirit of Enterprise, a community that made a mascot out of a bug and a problem into an opportunity. It serves as a reminder of the value of appreciating one’s past and culture, as well as accepting change and innovation. It’s admirable that Ronald McWeevil is a weevil who brings joy to others.


1. Can I buy McWeevil merch? Yes, local businesses in Enterprise sell McWeevil shirts, mugs, and other souvenirs.

2. Is McWeevil scary? It depends on your perspective! Some find it creepy, while others find it endearing.

3. Can I visit McWeevil? Absolutely! The McDonald’s on Boll Weevil Circle in Enterprise, Alabama welcomes visitors.

4. Will McWeevil become a national mascot? While unlikely, McWeevil’s story shows anything is possible.

5. What other unique mascots are there? Explore the world of unusual restaurant mascots and be surprised by the creativity out there!

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